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Kantar published new statistics which shows that Window Phone is doing worse and worse. What is particularly alarming is that its market share is equally declining in most big markets. From Asia to North America, numbers clearly show that Windows Phone lost market share in every country except Japan, where Microsoft’s mobile OS gained 0.1 percent of the market share thus having 0.5 percent of the sales, in comparison to 2015’s 0.4 percent of sales, a margin error basically.

The biggest decline was in Italy, where Windows Phone lost 8.1 percent of sales and fallen from 14.4 percent to a measly 6.3 percent. In other markets, it lost 9.1 percent of sales in France, 1.6 percent in the USA, 3.8 percent in Germany, and so on. When looking EU combined market, where WP 8 had relatively good results, you can see that its presence dropped almost double, from 9.9 percent to 4.9. It seems that Windows Phone is ready for retirement, Microsoft already stated that 2016 will not be a year of its new Windows Mobile 10, and after they slapped the face of consumers when announced that more than half of Windows Phone 8 devices will not get Windows 10 Mobile even though they guaranteed for almost two years that every WP 8 device will get the new system it seems that users responded in a way of leaving WP platform.

Windows Phone Losing market Share
Image Courtesy of Kantar

If this drop continues, Microsoft will join Nokia and Blackberry in the mobile OS graveyard. This wasn’t so unexpected, especially after the announcement that most WP 8 devices will be left short, and not migrate to WM 10. Microsoft also announced that they changed minimum requirements for WM 10; now you need 1 GB of RAM and 8 GB of storage space in order to run the new system; before the change users had to have 512 MB of RAM and 4 GB of storage space in order to install WM 10.

  • James Lynch

    Love my 950, best phone I have owned so far.

  • Juan Dimensional

    Windows 10 on a phone is horrible…I’m not sure why either…it just doesn’t ‘work’. No matter what MS does with the phone all bets are off. Even IPhone is losing ground to Android phones. What most don’t realize is that a ‘phone’ is quickly becoming a commodity…either people like it or move on.

  • Dave

    haha good old retarted microsoft trying to run a non-modular heavy resource desktop OS onto phones, i’m shocked it didn’t work, just shocked !