A new facility has been launched by Snapdeal; it is called [email protected], allowing you to get Rs. 2,000 to your home. All you need in order to use [email protected] is the company’s mobile app. The service is available only in Gurugram and Bengaluru at the moment. Convenience fee costs Re 1; you can pay it via Freecharge or with your debit card.


All you have to do is to install the Snapdeal app; the app will use location service to determine if the service is available at your location. If cash delivery is available you’ll receive a push notification, as well as an SMS. Clicking on it will take you to the order page.

After you order cash delivery, a Snapdeal logistics executive will arrive at your house the next day carrying a POS machine; you can just swipe the card and get cash. The daily limit is Rs 2000, you don’t have to order anything else in order to use [email protected]

The service is a sign of goodwill from Snapdeal, with money coming from the cash it receives as CoD (Cash on Delivery). Of course, you can point out the company uses customers to turn its cash into digital form, freeing up Snapdeal from depositing the cash in a bank account. But, since there are lots of customers unable to withdraw cash because of the long ATM queues [email protected] can be pretty handy.

As Rohit Bansal, co-founder of Snapdeal stated: “At Snapdeal, we aim to be the marketplace that seamlessly services every customer need. As the country transitions to a more digitally enabled economy, we’ve launched a series of timely initiatives – from wallet and card on delivery, to extending FreeCharge partnerships to smoothen this transition. The launch of the cash on demand service is intended to further help our consumers tide over any cash crunch that they might face in addressing their daily needs.”

[email protected] isn’t the first cash delivery service to be offered. Tailmill – a grocery delivery company – started offering cash home delivery service (with a Rs 1000 limit) at the beginning of December in cooperation with TWF Flours, a flour seller. Grofers started a similar service as well, with cooperation with Yes Bank. The service is available in Mumbai, Gurugram, and Bengaluru. If you want to use the service with Grofers, you’ll have to order Rs 2,000 worth of groceries in order to get your cash delivered. A statement from Yes band reads: “Grofers, the on-demand e-commerce mobile, and Web application, is opening up a new avenue for people to get cash delivered at home, by partnering with Yes Bank.”