At the beginning, the Reliance Jio Preview offer was made available on a limited number of LYF phones. Now, Reliance is reportedly offering 1 year of free 4G data to existing and new customers of LYF smartphones.
A few weeks ago, Reliance began the Jio Preview offer that provided customers with unlimited voice calls, data, and SMS for a period of 90 days to owners of any 4G smartphone. Fresh information reveals that Reliance is extending this offer to one year exclusively for LYF smartphone owners.
The Reliance Jio Preview offer that was launched recently allowed owners of non-LYF smartphones to get a Jio SIM for free. Hence, various smartphone OEMs such as Samsung, LG, Micromax, Asus, Panasonic and others started offering Reliance Jio Preview to their customers.
Reliance also started providing free Jio SIM cards through Reliance Digital stores to the owners of any phone that support 4G connectivity. However, new reports suggest that Reliance stores are not providing Jio SIM cards to any random device that supports 4G, but it is only making it available to LYF smartphones.
The new strategy seems to be a marketing technique from Reliance to boost the sales of LYF smartphones. The popularity of LYF phones is steadily increasing. In the last quarter, the sales of LYF smartphones allowed it to become the fifth largest smartphone company in India. By making the Reliance Jio offer exclusive to LYF smartphones, the company may be aiming to rank higher in the country.
According to Teja Chedalla of Phone Radar, the free Jio 4G offer from LYF smartphones will not include unlimited voice calls and SMS. It is likely that the company may cap the data usage by offering 75 GB of data per month to the owners of LYF phones. As of this writing, there is no official confirmation from Reliance on the exclusive Jio offer for LYF smartphone owners.
The LYF brand from Reliance brings smartphones in various price points to the customers. There are several smartphones like Flame 3, Flame 4, Flame 5 and Flame 6 that are available for as low as Rs. 2,999. The Earth 1 and Earth are the costliest LYF smartphones that are priced at Rs. 19,499 and Rs. 19,999, respectively.