Panasonic has launched a new smartphone in the ‘P series’, called the Panasonic P77. The company’s latest 4G smartphone with Voice over LTE (VoLTE) support is priced at INR 6990. It comes with a free protective screen guard.

Panasonic P77

Panasonic is trying to target multiple segments in the smartphone market in India. The company is coming up with products at different price points. The expanding distribution network and new smartphone launches are all part of the company’s strategy to gain a larger foothold in the Indian smartphone market.

“We continue to focus on all the segments of mobile phones with different price points and value proposition. We are pleased to offer the new P77 with 4G VoLTE technology to our Indian customers at an affordable price of Rs. 6990. With this device, we reassure our commitment to offer better design & quality products to our valued customers.

With the new launches, we are looking to gain more than 200% percent growth over corresponding period last year. This year the company expects Rs 600 crore INR sales this festive season. by aggressively expanding distribution network and launching more phone models,” said Pankaj Rana, Business Head – Mobility Division, Panasonic India.

The latest addition to its P series of smartphones brings the 4G VoLTE technology at an affordable price.

On the specifications front, the Panasonic P77 sports a 5-inch IPS fully laminated display with HD (1280 x 720pixels) resolution. It is powered by a 1GHz quad-core processor, supported by 1GB of RAM. The new smartphone comes with 8GB internal storage, which can be further expanded up to 32GB via a micro SD card. It runs Android 5.1 (Lollipop) operating system.

The Panasonic P77 sports an 8-megapixel rear camera with LED Flash. There is also a 2-megapixel front-facing camera on board. Connectivity options include 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, 3.5mm audio jack, and FM Radio. It measures 143 x 72 x 7.6mm and weighs 126g. The Dual SIM smartphone is backed by a 2000mAh battery.

The Panasonic P77 comes in White and Grey color options.


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