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Indian online marketplace is booming and retailers like Flipkart, Amazon, and Snapdeal are competing with each other on products, discounts, exclusivity and much more. In its latest bid to wow customers, Flipkart has partnered with Bajaj Finserv to offer a “No Cost EMI”, under which the online retailer will allow customers to buy high-end products through EMI with zero processing fee, zero down payment, and zero interest.

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This essentially means if you buy a product worth 50,000 INR via EMI, you won’t be paying anything extra in the form of interest or processing fee. Also, no down payment will be required to make the purchase via ‘No Cost EMI’ option.

Currently, the offer is applicable to select products and sellers with loan tenures starting 3 months up to 12 months. More products and sellers might be added in future if the initial response seems positive.

Mayank Jain, Senior Director and Head of Digital & Consumer Financial services said, “Less than 1% of Indians have access to credit cards, and the traditional banking industry has been slow in addressing the need for small personal loans. This is the first step towards making shopping truly affordable for masses online and brands have shown great enthusiasm to collaborate with us. This has the potential to disrupt online shopping just like we did with Cash on Delivery a few years ago.”

This will definitely make life easier for those who want to buy high-end products on EMI. Along with this, Flipkart has also been offering exchange and buy-back offers

Along with that, Flipkart has also been offering exchange and buy-back offers to counter the Amazon effect. Let’s see if Flipkart can turn the tide in its favor with the new range of offers at its disposal.

In the end, it’s a win-win situation for the customers.