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Nintendo’s first mobile app has been made available in Japan, and is scheduled to be launched in the US and elsewhere in the coming week. Being a social game, you mainly create a “Mii” avatar of yourself and interact with other Miis created by your friends. The formula has proven to be a success apparently, seeing as it is already #1 on both Apple’s App Store and Google Play Store, reaching 1 million users in just 3 days.


Nintendo hasn’t yet made clear how much money they’re making, but it’s certainly going to be a lot. As is common with most free-to-play games, Miitomo has a ton of ways you can spend your real-world cash for in-game rewards. Game industry analyst Serkan Toto says he was surprised by Miitomo’s micro-transactions, which include a $78 purchase. “Using this app is a first indication, there will be no Nintendo softness as far as mobile monetization is concerned,” Toto said in an email to Wired.

Investors, who initially pulled stock from Nintendo by 9 percent when Miitomo was announced last year, have been won over. Nintendo stock jumped up 8 percent once the app launched. Toto believes that Nintendo is going “whale-hunting” with the app, i.e., fishing for users who would be willing spend hundreds or thousands of dollars on the app.

Are you interested in playing Miitomo when it comes out in your location? Let us know in the comments below.


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