LeEco’s Super TV has made a new industry record and snatched the No. 1 slot in the 4K and big screen TV segment. The Chinese tech giant’s Super TV orders on flash sale is 20 times of the industry average. The global internet and technology company is swiftly capturing TV market share in India. The LeEco Super3 X55 has been priced at INR 59,790.


The LeEco Super3 X55 TVs received a sales order of 4,600. This is 20 times higher than the industry-per-day average sales in the 55-inch and above segment. During the second flash sale, the LeEco SuperTV were sold out within 3 minutes. Both flash sales have been immensely successful for the company. The second flash sale of Super3 X55 received 50,000 registrations.

The huge demand for LeEco Super3 X55 is the result of distinct features and a disruptive pricing. The TV offers high-end specs along with a rich content library and numerous internet services. The company also came up with several offers [applicable on both LeMall.com and Flipkart], including 5,000 of cashback on ICICI debit / credit cards OR 12 months no cost EMI through HDFC credit card on LeMall.com. Flipkart users were given an option to avail Rs 5,000 cashback and 12 months of no-interest EMI on their purchase through Citibank debit and credit cards.

“We take immense pride in achieving new sales records each time and are thrilled to see an overwhelming response this time for our Super3 X55. In the last two flash sales of our Eco-TV, we have surpassed existing industry records and created new ones. The thrilling user response reflects how well have the Indian users transitioned to the ecosystem-enabled TV era that LeEco has pioneered in the country. We’re are extremely committed to deliver on our user expectations in the future as well through breakthrough technologies at disruptive pricing,” said Atul Jain, COO, Smart Electronics Business, LeEco India.

The LeEco Super3 Series sports a simple integrated design concept. It uses monochromatic anodized wire drawing metalworking process. Also, the fully eco-friendly TV uses lead and chromium free raw materials. The 4K smart TV runs Android 5.0 Lollipop OS with EUI 5.5 TV on top. It comes with Dolby Audio, DTS Premium Sound. Connectivity options include Wi-Fi, Bluetooth, 3 x HDMI 2.0, 2 x USB 3.0, 1 x USB 2.0, SD card slot, VGA input, and Ethernet.

The LeEco Super3 comes with a 2-year product warranty and a 4 years of warranty on the panel. It also comes with LeEco Membership for 2 years [worth INR 9,800]. This provides users an access to a large content library with over 2,000 Full HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels and more than 50 live concerts.


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