How many times have you visited a site only to find annoying ads playing on their own at full volume? We know how frustrating that experience is and Google knows too. In an attempt to help users overcome the annoying ad experience, Google is now working on a new tool. Usually, people who are frustrated with ads, tend to block “all” adds on a site, which takes a big toll on content creators, journalists, web developers and videographers who depend on ads to fund their content creation. Google believes the whole experience of “online ads” should be better.

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Google working on a better version of ad blocker

Sridhar Ramaswamy, Senior VP, Ads & Commerce at Google, in a recent blog post discusses how Google is striving to make online ads a better experience, both for users and content creators. He says Google joined the Coalition for Better Ads – an industry group dedicated to improving online ads – to make online ads better. The group recently announced Better Ads Standards that provide a clear, public, data-driven guidance for how the industry can improve ads for consumers.

“We believe online ads should be better. That’s why we joined the Coalition for Better Ads, an industry group dedicated to improving online ads. The group’s recently announced Better Ads Standards provide clear, public, data-driven guidance for how the industry can improve ads for consumers, and today I’d like to share how we plan to support it.”

Sridhar also shared the plan Google is working on to improve ads. The new Ad Experience Report, according to the post, will help publishers understand how the Better Ads Standards apply to their own websites. The new tool will provide content creators with screenshots and videos of annoying ad experiences Google has identified to make it easy to find and fix the issues.

Sridhar also outlined details about Funding Choices, now in beta, which will allow publishers to show a customized message to visitors using an ad blocker. The message will prompt the user to either enable ads on their site or pay for a pass that will remove all ads on the site through the new Google contributor. Funding Choices is available to publishers in North America, U.K, Germany, Australia and New Zealand and will roll out to other countries later this year.

We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising.

We look forward to working with the Coalition as they develop marketplace guidelines for supporting the Better Ads Standards, and are committed to working closely with the entire industry—including groups like the IAB, IAB Europe, the DCN, the WFA, the ANA and the 4A’s, advertisers, agencies and publishers—to roll out these changes in a way that makes sense for users and the broader ads ecosystem

Chrome will stop showing ads

Chrome already has the ability to prevent pop-ups in new tabs based on the fact that they are annoying. In addition to this capability, the blog post makes it clear that Google plans to stop Chrome from showing ads, including those owned or served by Google on websites that are not compliant with Better Ads Standards starting in early 2018.

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