Flipkart’s Big Billion Day to Get Major But Much-Needed Changes

If you know about Flipkart’s Big Billion Day sale that happened last year, you would remember that the sale was criticized highly and turned out to be a major flop due to several issues. A huge number of buyers couldn’t login to the site, while many others were not able to get their hands on their favourite products before they went out of stock. To resolve all these issues, the Big Billion Day (BBD) sale this year will get major, much-needed changes.

flipkart big billion day

In case you remember, the BBD sale last year was held on consecutive days. However, the online retail giant is now planning to hold the sale over multiple days in October. This will help Flipkart in exercising greater control over customer service and deliveries. Another scheme called “buy-now-pay-later” is going to be introduced that will help customers buy products during the sale but pay lenders on a future date, something like a credit card payment.

The Big Billion Day sale is very important for Flipkart even after losses, as it will help the site get the edge over Snapdeal, PayTM, Amazon, etc. Electronics, mobile, lifestyle, large appliances, etc. will still remain the major focus of the sale. Flipkart has already increased its online marketing budget to give a boost to the BBD craze. The retailer was probed by the government for allegedly violating retail rules last year with the BBD, so this time, they need to be very careful.

Around $300 million worth of sales was done last year with the Big Billion Day, which shows how important the flagship sale is for Flipkart. This year, the company will have to take extra measures to ensure that people don’t start calling it “Flopkart” again.

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