This year’s Consumer Electronics Show witnessed Qualcomm showing off its latest Snapdragon 835 chipset. However, someone somewhere came up with the idea that the smartphone used by the chip for the demonstration was the forthcoming Nokia 8. Expectedly, the rumor mills swung into action soon afterward, leading to a series of images and video clips of the rumored Nokia 9 going viral all over the Internet.

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Over the next few days, the rumor yielded in such an uproar in the tech world that Qualcomm had to issue an official statement quashing the false/misinterpreted reports. It was not the Nokia 8, or for that matter, any other Nokia handset, the company clarified.

Catherine Baker, the Qualcomm spokesperson who took the media to kill off the rumors, stated that the company never discloses details of the reference design.

Qualcomm also made it abundantly clear that the handset used for the SD 835 demonstration at CES 2017 was its own reference handset.

“We’ve seen a few stories rumoring what we demonstrated in our CES booth to be Nokia device, those reports are not accurate, our 835 demos were on our own reference design devices which we use to demo our Snapdragon SOC’s every year,” said Baker.

For the uninitiated, Snapdragon 835 is Qualcomm’s next-generation processor that comes with a 10nm FinFET design. Being the latest and most advanced member of the Snapdragon family, the SD 835 is capable of delivering a much faster and more reliable performance than any of its predecessor. It is 35% smaller and 25% more power-efficient than previous designs, enabling it to pave the way for a longer battery life.

Other key improvements brought along by the new chip includes much more sophisticated Augmented Reality and Virtual Reality experiences, powerful camera capabilities, as well as Gigabit-class download speed.