Raven Ridge is AMD’s new APU based on the Zen core architecture. For the uninitiated, APU stands for Accelerated Processing Unit, a series of 64-bit microprocessors from AMD designed to act as CPU and GPU on a single chip. Raven Ridge is the family name and all SKUs will be branded as Ryzen chips. Despite Windows 10 scheduler bug affecting AMD Ryzen performance, AMD Ryzen CPUs are all set to change the landscape of CPU industry, which has long been dominated by Intel. And the first major shift may come from none other than the Cupertino company.

AMD Raven Ridge APU may make Apple MacBook Pro 2017 unbeatable


True machine intelligence featuring 8 processor cores, 16 threads, and an astonishingly efficient 65W TDP set apart AMD Ryzen CPU. Imagine the combined power Ryzen CPU and Vega GPU on a single die using Intel’s Embedded Multi-die Interconnect Bridge packing technology could unleash! Apart from reducing latency and simplifying board designs, AMD Raven Ridge APUs will offer a host of other benefits, which Apple is likely to take advantage of.

According to reports, Apple is seriously considering Raven Ridge as the choice for MacBook Pro 2017. Should Apple decide to go with Raven Ridge, it could give MacBook Pro 2017 an edge which will be hard to beat. Competitors are also likely to go ahead with Raven Ridge if the Cupertino company gives the Raven Ridge a green signal.

AMD licensing deal with Intel to strengthen market share

AMD is probably contemplating on a deal to license Intel GPU patents. AMD is also likely to supply Radeon die for an MCM with an Intel Core processor. It looks like AMD’s stance is clear – grab as much market share as possible with its latest and greatest offerings. Deal with Intel and wider adoption of Raven Ridge could tilt the tides in favor of AMD in the coming days. It’ll be quite interesting to see how the CPU and GPU industry landscape changes with AMD’s new CPU and GPU offerings.


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