Alibaba Group Holdings Ltd has inked a deal with Australia and Canada, allowing small and medium enterprises from both countries to have their products featured on the TMall Global site.

tmall global site add australian and canadian products

Launched last year, the TMall Global site has “country pavilions” that basically feature curated collections of products from all those countries that have tied up with the Chinese eCommerce giant. The website which reportedly has made its way up among the most visited websites in China, offers foreign businesses to introduce their products to the increasingly affluent consumer base in the country.

Having been preceded by some tough negotiations, the new deal finally saw Alibaba coming on the same page as the Australian Trade and Investment commission earlier this week. With everything finalized, Brand Australia will now go live on the website whereas the Australian businesses will be liable to offer “dedicated services” for their products.

Alibaba also inked a similar deal with Canada on Monday.

In addition to helping small and medium enterprises from Australia and Canada to directly cash on the world’s largest consumer market, the deal may also play a key role in popularizing both countries as excellent culture and tourist destinations.

Meanwhile, Alibaba is hoping that the deals with Australia and Canada will boost the site’s revenue by at least 15% or more.

As of today, 13 other countries have been featured on the TMall Global country pavilions including the US and France.

The country with the most popular products on the site is the US, even though American products are also sold by Alibaba rival Amazon China.